Are film posters losing their impact in the digital age? | – The Times of India

Are film posters losing their impact in the digital age?


Change is imperative, and it is also seen in Indian cinema, which has undergone multiple transformations over the decades, one of the most visible changes that can be seen is the film posters. Once an important tool for marketing and storytelling, posters have seen their relevance diminish in the face of new media and marketing strategies.





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